Privacy policy

Privacy Policy

This policy describes the ways we collect, store, use and protect your personal information. You accept this policy by using our website or by purchasing our product. We may amend this policy at any time by posting a revised version on our website. The revised version will be effective at the time we post it

How we collect information about you

When you visit TraceMinerals.com, we collect your IP address and standard web log information,

If you join our email list, we collect the following types of information:

  • Contact information - your name and email address.
  • We may also require that you provide additional information to verify your identity or address.

How we use the personal information we collect

Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customized experience. We may use your personal information to:

  • Provide the services and customer support you request
  • Send notices about our services and troubleshoot problems
  • Customize, measure, and improve our services and the content and layout of our website

How we use cookies

When you access our website, we may place small data "cookies" on your computer.

We send a "session cookie" to your computer when you log in to your account. This type of cookie helps us to recognize you if you visit multiple pages on our site during the same session. Once you log out or close your browser, this cookie expires and no longer has any effect.

How we protect and store personal information

Throughout this policy, we use the term "personal information" to describe information that can be associated with a specific person and can be used to identify that person. We store and process your personal information on our computers in the US, and we protect it by maintaining physical, electronic and procedural safeguards in compliance with applicable US federal and state regulations. We use computer safeguards such as firewalls and data encryption; we enforce physical access controls to our buildings and files; and we authorize access to personal information only for those employees who require it to fulfill their job responsibilities.

Tracking Technologies and Third-Party Services

Our website uses tracking technologies, including the Meta Pixel (Facebook/Meta) and similar tools, to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising.

What data we collect:

  • Information about your interactions with our website, including pages viewed, links clicked, and other browsing behaviors.

  • Technical information such as IP address, browser type, and device identifiers.

How we use your data:

  • To understand and improve website performance and user experience.

  • To provide relevant advertising through third-party platforms (including Meta/Facebook).

  • To comply with legal obligations.

Third-party sharing:

  • We may share the above data with Meta, Google, TikTok, and other service providers for analytics and advertising purposes.

  • These third parties may use your data to deliver personalized ads and analyze website interactions.

Your choices:

  • By using our website, you consent to the collection and processing of your data as described above.

  • You can manage or withdraw your consent at any time via our Cookie Preferences popup or by adjusting your browser settings.

  • For Meta Pixel-specific settings, you can visit Meta Ad Preferences to control how your activity is tracked and used.

Cookies & Opt-In:

  • Our website will present a cookie consent banner when you first visit. We do not activate tracking pixels for personalized advertising until you provide explicit consent.

  • You can change your consent preferences at any time by clicking the “Do Not Sell My Information” link in our footer.

  • California residents have the right to request access to, correction of, or deletion of personal information collected by us. They may also opt out of the sale or sharing of personal information with third parties. To exercise these rights, please use the “Do Not Sell My Information” link in our footer or contact us at processing@traceminerals.com

Data Retention:

  • We retain collected data only as long as necessary for the purposes outlined above and in accordance with applicable law.

How you can contact us about privacy questions

If you have questions or concerns regarding this policy, you should contact us by writing to us at: processing@traceminerals.com