Our Story

Minerals that make a difference

Our mission is simple: Remineralize the World®. For over 50 years, we’ve been helping people reconnect with the minerals their bodies need to function, feel, and live better. We’re making nature’s essential minerals accessible so people everywhere can feel the difference they make.

THE PEOPLE BEHIND THE MISSION

Meet our CEO and Founders

At Trace, our mission to improve lives through the power of minerals has always been deeply personal. Meet the leaders behind our brand—from the passionate founders who built Trace to the CEO guiding our next chapter.

Chuck Walkley, CEO

As CEO, Chuck Walkley is carrying forward Trace's five-decade mission to improve lives through the power of minerals. With a deep respect for the brand's roots and a clear vision for its future, Chuck is guiding Trace into a new era of innovation, sustainability, and wellness.

Matt Kilts, Founder

Matt started working in production at Trace when he was 16 years old. He was one of the first sales representatives for the company and throughout the many years that followed, he and Scott Perkes purchased and grew Trace into the well-respected brand it is today.

Scott Perkes, Founder

Scott started working in the sales department at Trace when he was 21 years old and purchased Trace with Matt over 25 years ago. Together, their leadership has sparked decades of growth and product development, turning Trace into a trusted brand.

Award Winning

See why we’re America’s #1 trace mineral brand

Not all mineral products are created equal. Every one of our products starts with the highest quality minerals and is backed by 50 years of research, harvesting experience, and ongoing commitment to perfect our process. That's what makes Trace America's #1 selling trace mineral brand.