Our Science

Most Americans aren’t getting enough minerals†

Minerals are the building blocks of a healthy life


They fuel hundreds of essential functions in your body, like:

Hydration

Immunity

Mood

Energy

Sleep

Bone Health

Digestion

Heart Health

Mineral Deficiency in the Modern World

Why Mineral Deficiency Happens

The human body doesn’t naturally produce minerals—you have to get them from food and water.

However, due to aggressive modern farming practices, many minerals have been stripped from the soil and as a result, the foods we eat have become increasingly mineral deficient. On top of that, modern water filtration removes naturally occurring minerals from drinking water.

This means that even with a healthy diet, you may still be missing key minerals.

SMALL BUT MIGHTY

Why Trace Minerals Matter

Trace minerals are small but mighty minerals that your body needs in tiny (or "trace") amounts. Your body runs on electricity, and trace minerals help carry electrical signals between your cells. When you're deficient in trace minerals, the electrical system of your body doesn't run as smoothly.

Essential Macro Minerals

Magnesium, potassium, sodium, and chloride are macro minerals—minerals your body needs in larger amounts to function at its best. You’ll find these foundational minerals in most Trace products, helping to support hydration, muscle function, energy, and more.

Essential Macro Minerals

Magnesium, potassium, sodium, and chloride are macro minerals—minerals your body needs in larger amounts to function at its best. You’ll find these foundational minerals in most Trace products, helping to support hydration, muscle function, energy, and more.

Magnesium

Supports energy, muscle function, hydration, heart health, strong bones, a calm mind, and over 300 other body processes.

Chloride

Promotes hydration and proper fluid balance, aids in digestion, and supports the function of muscles and nerves in the body.

Sodium

Supports muscle contraction, nerve function, and proper fluid balance.

Potassium

Promotes healthy nerve and muscle function, supports the heart, and aids in healthy fluid balance.

Scientific Advisory Board

Dr. Darrin Starkey, ND

Dr. Starkey is a board-certified naturopathic physician and member of the American Alternative Medical Association (AAMA). He’s passionate about mineral education and is an expert on mineral balance.

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Dr. Stavros Kavouras

Dr. Kavouras, leading expert in hydration science and director of the Hydration Science Lab, has received global recognition for his research and publications regarding hydration, metabolism, and health.

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Dr. Raja Sivamani

Dr. Sivamani is a board-certified dermatologist, bioengineer, and Ayurvedic practitioner. He has directed many studies regarding nutrition, topical ingredients, and integrative skin research. 

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Anthony L. Almada

Anthony Almada is a pioneer in the natural products industry with decades of research experience in nutrition, clinical trials, and innovation, He leads the think tank IMAGINutrition, INC.

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Dr. Richard Kreider

Dr. Kreider has over 35 years of leadership in clinical research and exercise nutrition. He directs the Exercise and Sports Nutrition Lab and many other health performance programs.

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FAQ

Minerals are naturally occurring inorganic substances that play an essential role in maintaining overall health and well-being.

Symptoms of mineral deficiency may include fatigue, weak muscles and muscle cramps, digestive issues, brittle skin and hair, brain fog, and more.

Both vitamins and minerals are essential to the body, but their sources are different. Vitamins are produced by living organisms (oranges are rich in vitamin C) and minerals are found naturally in the earth, soil, and water (seawater contains high levels of magnesium). Both are necessary for health and well-being.

Minerals are building blocks the body uses to maintain good health. Minerals support bone health, nerve function, muscle contraction, immunity, and are crucial for producing enzymes and hormones.

When taken in appropriate amounts, trace minerals are generally safe, but excessive intake can lead to adverse health effects.

Every single body needs trace minerals to function properly. Your body runs on electricity, and trace minerals help carry electrical signals between your cells. When you’re deficient in trace minerals, the electrical system of your body doesn’t run as smoothly.

Individuals with poor dietary intake, certain medical conditions, or increased nutrient needs, such as pregnant women and athletes, may especially notice the benefits of trace minerals.

Iron deficiency is the most common mineral deficiency worldwide and is especially prevalent in young children and mothers. Because iron needs vary by age and individual, it’s important to consult your doctor before giving iron supplements to children.

It’s helpful to take trace minerals at any time throughout the day since the body is always losing electrolytes. Taking them with meals helps to enhance the absorption of other nutrients you’re getting from your food.

Foods rich in trace minerals include nuts, seeds, whole grains, legumes, leafy greens, seafood, and lean meats, like chicken, turkey, and fish.