TRACE MINERALS RESEARCH LAUNCHES VITASTRAW & PROBIOTIC PAK AT EXPO WEST

TMR also relaunching Guava Passion Fruit flavor of Electrolyte Stamina Power Pak

OGDEN, UTAH — Trace Minerals Research (TMR), America’s number one selling trace mineral and liquid magnesium brand according to SPINS® and the leading provider of trace mineral based supplements for over 40 years, will introduce VitaStraw Magnesium & B6, VitaStraw Multivitamin, Probiotic Pak, and will relaunch its newest flavor of Non-GMO Electrolyte Stamina Power Pak, Guava Passion Fruit, at the Natural Products Expo West trade show and conference, which is being held March 8-12 at the Anaheim Convention Center in Anaheim, Calif.

VitaStraw is a unique and innovative supplement delivery system where the straw is filled with supplement and natural flavor pellets and is crimped at both ends. To dispense the supplement, water is then sipped through the straw from either a glass or bottle of water. As the water passes by the pellets, the pellets gradually dissolve into a great-tasting, nutrient-filled liquid that is so easy to take, that even a child can do it. They’re great for adults who are on the go and it makes taking supplements fun again for children. All you need is water and you can sip your supplements anytime.

“I can’t remember the last time we had this much excitement and positive feedback about the new products we’re launching,” said Dave Chambers, National Sales Manager of TMR. “However, it doesn’t surprise me because of the niche and unique nature of the VitaStraws and Probiotic Pak. Consumers and retailers are drawn to new and innovative delivery systems that appeal to everyone, including kids.”

VitaStraw Magnesium & B6 has a great-tasting natural cherry flavor and contains 180 milligrams of magnesium and one milligram of vitamin B6, which is 45 and 50 percent of the Daily Value, respectively. It also contains over 72 naturally-occurring ionic trace minerals from Aquamin™ Marine Minerals and Ionic Trace Minerals. VitaStraw Multivitamin, which was named as a finalist for the 2017 NEXTY Awards at Expo West in the Best New Supplement Delivery Format category, has a great-tasting natural orange flavor with 15 vitamins and minerals, plus a full spectrum of over 72 naturally-occurring ionic trace minerals for body mineral balance. They’re both Non-GMO, gluten free, sugar free, BPA-free, and certified vegan. For more information on the NEXTY Awards, please visit http://www.expowest.com/nexty.

Probiotic Pak is formulated with 16 billion viable organisms from 8 carefully curated friendly bacterial strains to help support a balanced gut microbiome, plus a proprietary blend of prebiotics to help the probiotics thrive and colonize. The most unique aspect of Probiotic Pak is that it comes in a power form, unlike most probiotics that come in capsule form and require water or other liquid to swallow them. The probiotic powder has QUICK MELT technology, a proprietary formula that allows one to simply toss the great-tasting, natural vanilla flavored powder in the mouth that dissolves on the tongue in seconds. No water and no mixing is necessary. In addition, because it’s a powder, one can easily add a probiotic boost to their diet by adding it food. Probiotic Pak is Non-GMO, certified vegetarian, and gluten free.

TMR will also be relaunching its newest flavor of Non-GMO Electrolyte Stamina Power Pak – Guava Passion Fruit – making 12 total flavors in all. Power Pak is TMR’s top-selling line of effervescent electrolyte and immune support drinks that come in a convenient packet that’s smaller than the size of a credit card so it can be taken anywhere. Non-GMO Power Pak has no caffeine, artificial flavors, dyes, or artificial stimulants and it’s low in sugar. It contains 1,200 mg of vitamin C per serving, which makes it good for both the summer and winter months to help maintain a healthy immune system, plus a wide range of B vitamins, antioxidants, and essential minerals. It also contains essential electrolytes that are lost during exercise like potassium, magnesium, chloride and sodium, which help maintain the body’s acid base balance for energy, vitality, and overall health and wellness, plus over 72 electrolytes from Ionic Trace Minerals for body mineral balance.

VitaStraw is sold in a 10-box display, with each box containing 7 straws, for an MSRP of $69.99, or $6.99 per box and will be available March 20, 2017. Probiotic Pak contains 15, single-serving stick packs per box for an MSRP of $21.49 and will be available March 13, 2017. Electrolyte Stamina Power Pak comes in a 30-packet box for an MSRP of $17.99 and is currently available in natural and specialty health food stores throughout the country and online. All TMR products come with an unconditional “Feel the Difference or Your Money Back” satisfaction guarantee. TMR will be offering samples of all three new products and other recently launched products in booth #1935 at Expo West.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 40 years and is America’s number one selling trace mineral and liquid magnesium brand according to SPINS®. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed, food-grade, Kosher, Halal, and Non-GMO Project Verified essential trace mineral complex for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace

mineral in the natural products industry according to SPINS®. TMR uses these naturally balanced, naturall occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.npainfo.org) and UL® Registrar LLC (www.ul.com) partnership under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.

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