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OGDEN, UTAH, June 1, 2009—Trace Minerals Research, a leading provider of mineral-based branded supplements for more than 35 years, has become a member of the American Vegetarian Association (AVA) and is currently in the process of certifying all of its qualifying products as vegetarian or vegan.

“We have many products that have been formulated to be vegetarian or that are naturally vegan,” said Matt Kilts, Managing Partner of TMR. “But with the many distinctions out there about what constitutes a product as vegetarian or vegan, this certification gives consumers added confidence that our products are guaranteed vegetarian or vegan by a third party. It also gives our products added quality and value, which are principles we have never compromised for over 35 years.”

The AVA’s 10-member certifying board includes a registered dietitian, a medical doctor, a professional chef, and a chemist, just to name a few.  According to its website, “The AVA was created to promote the interests and concerns of individuals and organizations involved in the preservation, propagation, and distribution of vegetarian ideas and products. The primary goal of the AVA is to provide a widely recognized certification program which will enable vegetarian-minded people to make accurate food choices, being certain they can be confident in their selection, and that of the manufacturer’s claims.” For more information, visit the AVA website

Once the product formulas are reviewed, a list of certified vegan and vegetarian products will be listed on the TMR website at Look for the “Vegan/Vegetarian Products” link on the front page under the AVA logo to see this list. The labels will eventually carry the AVA vegan/vegetarian certified logo, but the most updated list will be on the website.

For more than 35 years, the Trace Minerals Research brand has been providing the natural products industry with essential trace minerals from the Great Salt Lake for supplement use and is the exclusive provider of ConcenTrace® Trace Mineral Drops.  Today, the company uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health.  Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR has been Good Manufacturing Practices (GMP) certified by the Natural Products Association™ ( since 2004.

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