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OGDEN, UTAH, November 12, 2008 —Trace Minerals Research (TMR), a leading provider of mineral-based supplements for nearly 40 years, is now a proud member of the Natural Products Association (NPA) in China.
TMR’s membership of NPA China is another step in its plan to expand into international markets. Membership of NPA China provides TMR special access to on-the-ground connections with the Chinese and U.S. government as well as industry leaders that could be potential business partners.
“This new partnership with NPA China is essential for our company’s business strategy to expand our presence on a global scale,” said Ryan Fisher, General Manager of TMR. “We expect that the relationships we establish with Chinese companies with NPA China’s help will allow us to penetrate the Chinese market much more efficiently.”
In addition to helping TMR find eligible business partners, NPA China can also provide TMR with experts in product registration and trademark and copyright solutions. Without help, these types of challenges can make it difficult for many companies to market products internationally.
Trace Minerals Research ( founded in 1969, and acquired by its present owners in 1999, is the original marketer and distributor of essential minerals harvested from Utah’s Great Salt Lake for supplement use.  Today, the company uses these naturally balanced, naturally occurring minerals as the basis for all products in its brand product line.  Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health.  Trace Minerals Research is focused solely on servicing the natural products industry, and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee.

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