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America's #1 Selling Trace Mineral, Liquid Magnesium, and Sport Electrolyte Brand‡


OGDEN, Utah, June 25, 2018 –
Trace Minerals Research (TMR), a leading provider of trace mineral fueled supplements for over 40 years, has unveiled new brand and packaging designs. TMR partnered with BrandHive, a marketing and branding firm with 20+ years of expertise in healthy lifestyle products, to develop a new corporate logo and refreshed branding and packaging to help communicate TMR’s legacy in efficacious supplements to a broad range of consumers.

“While we are a well established brand known for our quality, science and efficacy, it is important for younger, active consumers to recognize the benefits of supplementing with these essential minerals,” said Matt Kilts, managing partner of TMR “After forty years of perfecting trace minerals and the science behind them, we wanted to freshen up our look, and ensure that we are connecting with both our traditional, as well as new customers.”

By gently harvesting the health-promoting ionic minerals found in Utah’s inland sea, and making them available to the general public, TMR remains committed to being the best source for essential minerals necessary for maintaining proper health, including magnesium, selenium, lithium and boron.

TMR is stating unabashedly that it adheres to clean label standards and fully transparent sourcing. ConcenTrace® and all of the TMR product labels are randomly tested and verified to meet label claims by the Natural Products Association’s TruLabel® Program.

“We were so pleased when TMR asked us to help re-imagine the look and feel of the brand and make it more relevant to today’s young, active consumers,” said Jeff Hilton, co-founder and CMO of BrandHive. “We have a long, storied business relationship with TMR, and we believe the rebranding will make the product line more inviting and accessible to a broader range of consumers.”

The company is also planning to make a strong entrance into the sports nutrition category with a full line of trace mineral products under the TMR Sport and Adventure Athletics brands in 2019.

Look for the new labels when you buy Trace Minerals products at your favorite local health and nutrition retailer. Or, contact TMR for more information at:

About Trace Minerals Research

Trace Minerals Research (TMR) has been in business for over 40 years. In its first 10 years, the company grew over 1500%. Today, TMR offers improved delivery systems, bulk minerals, and private label ingredients. The company has a strong international presence, and its products are available in over 40 countries. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed, food-grade ingredient for food, beverage and dietary supplement use. TMR uses these balanced, naturally occurring minerals as a solid base for all its products. For more information, visit:

About BrandHive

BrandHive generates buzz for brands promoting natural, healthy living. With over 20 years experience, BrandHive understands the evolution and potential of the natural products industry. Whether branding dietary supplements, functional foods, healthy beverages, or personal care products, its collaborations with clients achieve remarkable results. Visit

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Scott Boyson

Trace Minerals Research

(801) 528-5612

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