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America's #1 Selling Trace Mineral, Liquid Magnesium, and Sport Electrolyte Brand‡


OGDEN, UTAH, Sept. 15, 2015
—Trace Minerals Research (TMR),America’s number one trace mineral and liquid magnesium brandaccording to SPINS®, will introduce TMRFIT™ Protein Bar Peanut Butter with Goji Berries flavor and Liquid ActivJoint™ Platinum at the Natural Products Expo East trade show and conference, which is being held Sept. 16–19 at the Baltimore Convention Center in Baltimore, Md.

The great-tasting TMRFIT™ Protein Bar is cold-processed and made with only clean ingredients, including over 72 percent organic ingredients, which means it doesn’t contain sugar alcohols, refined or added sugars, or preservatives. It boasts 20 grams of protein from milk protein and whey protein concentrate from cows not treated with hormones or antibiotics, 10 grams of net carbohydrates, nine grams of fiber from organic inulin, and has been Non-GMO Project Verified. In addition, it’s gluten free, certified vegetarian, Kosher, and containsConcenTrace®, a complex of over 72 naturally-occurring electrolytes as found in ancient seas. TMRFIT™ Protein Bar is part of the recently launched TMRFIT™ SERIES line of sports nutrition products that includes Pre-Workout, Post-Workout, and Liquid Zinc Magnesium Aspartate. All products in the line contain no artificial colors, flavors, or sweeteners, and are Non-GMO.

“Since launching the TMRFIT™ SERIES line, we’ve heard nothing but excitement and positive feedback from consumers about how much they love the clean nature of these products,” said Dave Chambers, National Sales Manager for TMR. “Developing a clean protein bar was the next logical addition to the line. We wanted to develop a bar for the elite athlete and the soccer mom, who both want a high quality protein bar made from organic and non-GMO ingredients without all the artificial ingredients you find in the other bars out there. We feel like we have developed one of the cleanest, best-tasting bars on the market.”

TMR will also be introducing Liquid ActivJoint™ Platinum, a great-tasting natural tangerine flavored liquid bone and joint support supplement formulated with 1,000 milligrams of Glucosamine Sulfate, 750 milligrams of MSM (methyl-sulfonyl-methane), and 500 milligrams of Chondroitin Sulfate. TMR then added a special blend of Borage Seed Oil, Organic Turmeric Root, Bromelain, Hyaluronic Acid, and Cayenne Pepper for additional bone and joint support. These extensively researched nutrients help support healthy joint and connective tissue to help maintain joint mobility and comfort. As in all TMR products, ConcenTrace® was added to provide over 72 naturally occurring ionic trace minerals found in ancient seas to help keep minerals in proper balance throughout the body.

TMRFIT™ Protein Bar is available in a 12-bar box and carries an MSRP of $47.88, or $3.99 per bar. Liquid ActivJoint™ Platinum is available in a 30-ounce, 30-serving bottle at an MSRP of $57.89. All TMR products come with an unconditional “Feel the Difference or Your Money Back” satisfaction guarantee and will be available in natural and specialty health food stores throughout the country and online. TMR will be offering samples at the show of both products and other recently launched products in booth #6020 at Expo East.

About SPINS® —Since 1995, SPINS has provided quantifiable information on Natural Product Industry sales across retail channels and on consumer and market dynamics underlying the industry’s rapid growth.

About TMR—Trace Minerals Research ( is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade, andNon-GMO Project Verified essential trace mineral complex for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) ( under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.

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