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America's #1 Selling Trace Mineral, Liquid Magnesium, and Sport Electrolyte Brand‡


OGDEN, UTAH, October 26, 2016– Trace Minerals Research (TMR), America’s number one trace mineral and liquid magnesium brand according to SPINS® data, has hired Janae Allred Video (JAV) to head up its social media marketing efforts across all social media platforms to help boost its visibility and engage more with followers of its brand.

“Since the dawn of social media, we feel like we have done really well at growing and engaging with our followers and providing valuable content that helps them live better lives,” said Matt Kilts, Managing Partner of TMR. “Now that our following has grown exponentially over the last several years, it has become necessary to get some additional support so we can effectively and consistently engage with our followers. We’re also focused on reaching a younger demographic of consumers who is interested in health and supplements. We chose JAV because of its knowledge, past experience, success, and professionalism managing social media platforms for companies with a younger demographic.”

The world of social media has never been more popular. From a global perspective, research gathered by WeAreSocial shows that there are 2.3 billion active social media users. From January 2015 to January 2016, active social media users increased by 10 percent, a trend that’s only going to continue to grow. TMR can be found on many popular social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Snapchat.

About TMR—Trace Minerals Research ( is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace
Mineral Drops,
an ionic, solar evaporated, GRAS-affirmed and food-grade, and Non-GMO Project Verified essential trace mineral complex for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line.
Extensive research supports the need to keep minerals in proper balance throughout
the body in order to achieve optimal health. TMR is focused
solely on servicing the natural products industry and the company’s
complete line of superior quality nutritional supplements is backed by a “Feel
the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (
under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.

About JAVJAV is passionate about helping clients express and share their brand through visual media. JAV has been featured on the Martha Stewart show and in Taste of Home magazine, won Utah Bride Blog’s favorite video of 2015, and has worked with clients from Washington, D.C. to Hawaii. For more information, visit

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