OGDEN, UTAH, March 4, 2015—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, will enter the sports nutrition market with the introduction of its TMRFIT™ SERIES line of high quality workout products at the Natural Products Expo West trade show and conference, which is being held March 6–8 at the Anaheim Convention Center in Anaheim, Calif. TMR will also introduce Children’s Chewable Probiotic as a new addition to its children’s line of product offerings.
The TMRFIT™ SERIES line of sports nutrition products includes Pre-Workout, Post-Workout, and Liquid Zinc Magnesium Aspartate. Each product contains no artificial colors, flavors, or sweeteners, is Non-GMO, gluten free, certified vegan, and is made with only the highest quality ingredients for elite athletes who know that clean supplements are essential for heightened performance.
“Sports nutrition has always been a market in which we thought we could thrive and we feel like now is the perfect time to dive in to this industry,” said Dave Chambers, National Sales Manager for TMR. “We’re already known in the industry as having one of the premiere lines of performance electrolytes that are manufactured under strict Good Manufacturing Practices (GMP) with the highest quality ingredients, but now we want to expand that line to include clean sports nutrition and workout products for elite athletes who want to take their training to the next level.”
Pre-Workout has a great-tasting natural raspberry lemonade flavor and has been carefully formulated to be an all-in-one supplement that is taken before any workout to help prepare the mind and muscles for intense training and performance. It’s formulated with important nutrients like branch-chain amino acids (BCAA’s), creatine, beta-alanine, citrulline, arginine, natural caffeine from green tea and guarana, and B-vitamins to help support mental focus, energy, strength, power, endurance, circulation, hydration, and immune function. TMR then supercharges the formula with ConcenTrace®, which provides over 72 electrolytes to support efficient hydration and nutrient assimilation.
Post-Workout has a great-tasting natural strawberry lemonade flavor and is also formulated to be an all-in-one supplement that is taken after a workout to help the muscles grow and recover after intense training and to reduce post-workout fatigue. It’s formulated with important nutrients like BCAA’s, glutamine, betaine, organic beet root, arginine, beta-hydroxy-beta-methylbutyrate (HMB), and taurine to help support recovery, muscle repair and growth, speed, strength, endurance, circulation, and hydration. It is also supercharged it with ConcenTrace® to support efficient post-workout hydration and nutrient assimilation. Both Pre-Workout and Post-Workout have been packaged in single-serving packets that can be taken anywhere instead of bulky tubs or jars that are inconvenient when on the run.
The final product TMR will be launching in its TMRFIT™ SERIES line is Liquid Zinc Magnesium Aspartate, which has been formulated with 450mg of Magnesium Aspartate, 30mg of Zinc Aspartate, 11mg of Vitamin B6, and a great-tasting natural berry flavor to help support healthy sleep, recovery, strength, and endurance. Some of the most important recovery after an intense workout occurs during sleep. Magnesium helps relax the muscles, which is particularly important for deep sleep when muscle repair and recovery occurs. In addition, studies have shown a correlation between healthy levels of zinc and magnesium to the body’s ability to produce testosterone, making these minerals essential for greater gains and for anyone wanting to build muscle or burn fat. Liquid Zinc Magnesium Aspartate is one of, if not the first liquid ZMA on the market and has also been supercharged with over 72 electrolytes from ConcenTrace®.
Finally, TMR will be introducing Children’s Chewable Probiotic as part of its line of children’s product offerings. It’s formulated especially for children with a tasty natural concord grape flavor and contains four natural probiotic strains of friendly, viable organisms to help support and maintain healthy intestinal flora balance. A balance of healthy intestinal flora helps support the body’s immune system and can help avoid occasional indigestion and digestive upset. Children’s Chewable Probiotic is gluten free, non-GMO, and certified vegetarian.
Both Pre-Workout and Post-Workout are available in a 20-serving box of single-serving packets and carry an MSRP of $61.69 and $64.89, respectively. Liquid Zinc Magnesium Aspartate is a 30 ounce bottle, providing 30 servings at an MSRP of $30.99. Children’s Chewable Probiotic is available in a 30-chewable glass bottle for an MSRP of $14.99. All TMR products come with an unconditional “Feel the Difference or Your Money Back” satisfaction guarantee and will be available in natural and specialty health food stores throughout the country. TMR will be offering samples of all new TMRFIT™ SERIES products, Children’s Chewable Probiotic and other recently launched products in booth #1334 at Expo West.
About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace
Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade, and Non-GMO Project Verified essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line.
Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.npainfo.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.