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America's #1 Selling Trace Mineral, Liquid Magnesium, and Sport Electrolyte Brand‡


Report also shows TMR owns 2 of the top 3 best-selling liquid magnesium products

OGDEN, UTAH, November 3, 2016—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, continues to be the nation’s number one selling trace mineral brand in the trace mineral category and the number one selling liquid magnesium brand in the liquid magnesium category according to research data compiled by SPINS®, an information research and consulting company who specializes in the natural products industry in the US market.

The data collected by SPINS® in natural products supermarkets across the United States showed that TMR owns 82 percent of the market in the trace mineral category and that sales of TMR branded products from September 2015 to September 2016 increased by 19 percent. ConcenTrace® Trace Mineral Drops 8 ounce, TMR’s flagship product, still holds the number one spot in the trace mineral category with 25 percent market share, posting an 13 percent increase in sales over the past year. ConcenTrace® has held this position since SPINS® began reporting market research to TMR on its brand’s performance in the trace mineral category.

In the liquid magnesium category, the report showed that TMR is still leading the pack with 39 percent of the market, posting a 28 percent increase in sales over the past year. It also showed that Mega-Mag is still the number one selling liquid magnesium product, boasting a 39 percent increase in sales and Ionic Magnesium following closely behind as the third best-selling liquid magnesium, up 9 percent.

“Even after six years, we still look forward to these reports to see how much we’ve grown in each respective category and how we’re performing in stores across the nation,” said Matt Kilts, Managing Partner of TMR. “It’s great to see that we’re still the number one selling trace mineral and liquid magnesium brand in the natural channel and that our market share and sales are increasing. What particularly stands out to me in this year’s report is that 17 of our products are in the top 20 products in the trace mineral category. That should give both retailers and consumers added confidence in our brand.”

The top performers of TMR products across the board included Non-GMO Electrolyte Stamina Power Pak Mixed Berry flavor, Ionic Fulvic Acid, and 40,000 Volts! Electrolyte Concentrate, which each boasted an increase in total sales of 47 percent, 61 percent, and 76 percent, respectively. In addition to having the number one trace mineral and liquid magnesium products, TMR also owns seven of the top 10 and 17 of the top 20 best-selling SKU’s in the trace mineral category.

About TMR—Trace Minerals Research ( is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace
Mineral Drops,
an ionic, solar evaporated, GRAS-affirmed and food-grade, and Non-GMO Project Verified essential trace mineral complex for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line.
Extensive research supports the need to keep minerals in proper balance throughout
the body in order to achieve optimal health. Trace Minerals Research is focused
solely on servicing the natural products industry and the company’s
complete line of superior quality nutritional supplements is backed by a “Feel
the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (
under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.

About SPINS®—Since 1995, SPINS® has provided quantifiable information on Natural Product Industry sales across retail channels and on consumer and market dynamics underlying the industry’s rapid growth.

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