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America's #1 Selling Trace Mineral, Liquid Magnesium, and Sport Electrolyte Brand‡


OGDEN, UTAH, Jan. 16, 2013—Trace Minerals Research (TMR) is the top-selling brand of liquid magnesium products in the natural products channel, according to research data compiled by SPINS®, an information research and consulting company who specializes in the natural products industry in the US market.The data gathered by SPINS® shows that TMR owns over 50 percent of the market of liquid magnesium products in both dollar and unit volume brand share in natural products supermarkets across the US over the last 52 weeks ending Nov. 24, 2012. The liquid magnesium products sold by TMR that are included in the data are ConcenTrace® Trace Mineral Drops, Mega-Mag, Ionic Magnesium, and ConcenTrace.

“We were very anxious and excited to receive the SPINS® report on liquid magnesium because we figured we had a pretty solid hold on the liquid magnesium part of the market,” said Dave Chambers, National Sales Manager of TMR. “Now that we have the numbers, we can confidently go forward with the knowledge that we most certainly are the number one liquid magnesium brand in America.”

TMR’s flagship product ConcenTrace Trace Mineral Drops 8 ounce is the number one selling product of the liquid magnesium products in the category. ConcenTrace also currently holds the number one position in the trace minerals category as the number one selling trace mineral supplement. ConcenTrace® provides 250 milligrams of magnesium chloride per serving and is a naturally balanced trace mineral complex containing over 72 ionic trace minerals from the Great Salt Lake. In addition, ConcenTrace® is GRAS-affirmed, Organic Materials Review Institute (OMRI) Listed®, certified Kosher, Halal, and Vegan.

Following behind ConcenTrace® (MSRP $28.39, 96 servings) in the second, third, and fourth positions are Mega-Mag, Ionic Magnesium, and ConcenTrace, respectively. Mega-Mag (MSRP $12.39, 30 servings) and Ionic Magnesium (MSRP $8.39, 15 servings) provide 400 milligrams of magnesium chloride per serving while ConcenTrace (MSRP $29.69, 32 servings, Lemon-Lime flavored) provides 150 milligrams of magnesium chloride per serving.

About SPINS® —Since 1995, SPINS® has provided quantifiable information on Natural Product Industry sales across retail channels and on consumer and market dynamics underlying the industry’s rapid growth. For more information about SPINS®, please visit

About TMR—Trace Minerals Research ( is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) ( under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.

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