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America's #1 Selling Trace Mineral, Liquid Magnesium, and Sport Electrolyte Brand‡


OGDEN, UTAH, April 26, 2012—The Trace Minerals Research (TMR) brand increased 21 percent in sales over the past year in the natural products channel within the trace mineral category according to research data compiled by SPINS, an information research and consulting company who specializes in the natural products industry in the US market.

The data collected by SPINS shows that from February 2011 to February 2012, TMR increased sales by 21 percent in the trace mineral category in natural products supermarkets across the United States. Data also shows that TMR’s liquid products are up 22 percent from the previous year, including Electrolyte Stamina Power Pak Cherry Limeade which is up 58 percent.

“We are always very anxious and excited to review the SPINS report to see how we have performed over the past year,” said Dave Chambers, National Sales Manager of TMR. “This report first of all shows that we continue to be the number one selling trace mineral brand in America and that ConcenTrace still maintains its dominance in the category. But even more importantly, it proves that we are achieving our mission of helping more and more people understand the importance of trace minerals as an essential part of a healthy diet.”

Additionally, TMR’s flagship product ConcenTrace Trace Mineral Drops 8 ounce still holds the number one spot in the category and posted a 26 percent growth over the past year. ConcenTrace has held this position since SPINS has reported market research to TMR on its brand’s performance in the trace mineral category. ConcenTrace® is a GRAS-affirmed, naturally balanced trace mineral complex containing over 72 ionic trace minerals from the Great Salt Lake that is certified Kosher, Halal, and Vegan.

Besides having the number one trace mineral product, the report also shows that TMR owns nine of the top 10 best-selling SKU’s in the category and 18 of the top 20 best-selling SKU’s.

About SPINS® —Since 1995, SPINS has provided quantifiable information on Natural Product Industry sales across retail channels and on consumer and market dynamics underlying the industry’s rapid growth.

About TMR—Trace Minerals Research ( is the ionic mineral supplement brand you’ve known and trusted for almost 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) ( under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.

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