OGDEN, UTAH, Oct. 1, 2014—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, announces that Informa Exhibitions has named its Non-GMO Electrolyte Stamina Power Pak – Mixed Berry flavor as a finalist for the 2014 SupplySide CPG (consumer product goods) Editor’s Choice Awards in the Sports Nutrition category. One winner in each category will be announced at SupplySide West 2014 during the Awards Reception which will be on October 8 at the Mandalay Bay Resort in Las Vegas, Nev.
“This is a tremendous honor,” said Matt Kilts, Managing Partner of TMR. “Power Paks are one of our top-selling products so reformulating it without GMO contributing ingredients was important to us as well as to our customers. We are very proud of the non-GMO formula and this new flavor because it tastes every bit as good as all of our other flavors. Our customers are loving it.”
Non-GMO Electrolyte Stamina Power Pak is an easy-to-fix high performance energy drink with no caffeine, artificial flavors, or artificial stimulants. It contains 1,200 mg of vitamin C per serving, which makes it good for both the summer and winter months to help maintain a healthy immune system. It contains essential electrolytes that are lost during exercise like potassium, magnesium, chloride and sodium, which all help maintain the body’s acid base balance for energy, vitality, and overall health and wellness. It also contains ConcenTrace®, a unique mineral concentrate of over 72 naturally occurring ionic trace minerals from the Great Salt Lake in Utah, which is America’s number one selling trace mineral supplement according to SPINS® data.
“In the past few years we’ve had tremendous success highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide,” said Heather Granato, vice president, content, in Informa’s Health & Nutrition Network. “Our editorial team was impressed this year at the range of products and out-of-the-box thinking that these companies are putting into product development to reach their target markets.”
Electrolyte Stamina Power Pak is non-GMO, certified vegan, gluten free, and carries an MSRP of $16.79 for a 30-pack box. It is available in natural and specialty health food stores throughout the country. Visitwww.traceminerals.com for more information.
About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade, andNon-GMO Project Verified essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.npainfo.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.
About SupplySide West – Hosted by Informa Exhibitions, this annual tradeshow and educational forum is the finished product manufacturer’s gathering place for top performers, trends, scientific advances and networking. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2014 show will be held October 6-10 at Mandalay Bay in Las Vegas. For more information visit www.supplysideshow.com.