SALT LAKE CITY, November 13, 2008—Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, was recently chosen by Trace Minerals Research (TMR) to redesign packaging for the company’s line of mineral-based supplements. IMG will work to create packaging that reflects the company’s rich history of harvesting essential minerals from Utah’s Great Salt Lake, creates a consistent and unified look across the product line and sets the brand apart on retail shelves.
“IMG redesigned TMR’s packaging nearly 10 years ago and we are pleased to be working with them again,” said Jeff Hilton, IMG co-founder and partner. “We look forward to giving the TMR mineral supplements line an updated, fresh look that will not only take them through the next decade, but also communicate the brand’s quality, value and leadership position within the minerals category.”
“We are really excited to partner with a company of IMG’s caliber on this redesign project,” stated Matt Kilts, managing partner of TMR. “Our product offerings have changed substantially over the last 10 years and we are looking forward to modernizing and unifying the look of our line.”
IMG will create a family of designs that will be used for all TMR offerings including the company’s flagship product ConcenTrace® Trace Mineral Drops, Liquimins™ liquid supplements and super fruit juices, as well as lifestyle and performance products.
Integrated Marketing Group (www.imgbranding.com) is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.
About Trace Minerals Research:
Trace Minerals Research (www.traceminerals.com) markets and distributes essential minerals harvested from Utah’s Great Salt Lake for supplement use. The company uses these naturally balanced, naturally occurring minerals as the basis for all products in its brand product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry, and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee.