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America's #1 Selling Trace Mineral, Liquid Magnesium, and Sport Electrolyte Brand‡


OGDEN, UTAH, March 21, 2018 — Trace Minerals Research (TMR), America’s number one selling trace mineral, liquid magnesium, and performance nutrition brand according to SPINS® and the leading provider of trace mineral based supplements for over 40 years, introduced a new line of effervescent tablets, which includes Magnesium Effervescent Tablets and Max-Hydrate, at the Natural Products Expo West trade show and conference held March 7-11 at the Anaheim Convention Center in Anaheim, Calif.

“Consumers in the natural market are constantly looking for simple ways to live healthy,” said Dave Chambers, National Sales Manager for TMR. “When we introduced the effervescent tablets to retailers and consumers at our booth, they loved the innovative delivery system of the fizzing tablet, the vibrant packaging, that it was free from anything artificial, the price point, and that it tasted great. They were a hit with everyone.”

Each fizzing tablet of Magnesium Effervescent Tablets contains 150mg of magnesium from magnesium carbonate and comes with a refreshing, great-tasting natural orange flavor. In addition, they’re easy and convenient. Simply drop the tablet in 4-6 ounces of water and let it dissolve. They’re sugar free, gluten free, certified vegan, and non-GMO.

As the number one performance nutrition brand in the natural channel according to SPINS®, Max-Hydrate was developed to be a high-performance electrolyte for those who are serious about their hydration. It is available in three unique versions—Endurance, Immunity, and Energy. All versions have the same robust electrolyte formula of the Endurance version, which has a delicious natural citrus flavor. Max-Hydrate Endurance contains only 15 calories, 3 grams of carbohydrates, and boasts 200 milligrams of potassium, 150 milligrams of sodium, 50 milligrams of magnesium, and 10 milligrams of calcium. The Max-Hydrate Immunity has the base electrolyte formula, but it also includes 500 milligrams of vitamin C and comes with a natural lemon lime flavor. Max-Hydrate Energy includes the electrolyte base, plus 50 milligrams of natural caffeine from green tea extract and has a natural orange flavor. All three versions are sugar free, gluten free, certified vegan, and non-GMO.

“People loved the Max-Hydrate for the same reasons they loved the Magnesium Effervescent Tablets, but they also really liked the fact that we covered several different segments in the electrolyte category from endurance and immunity to energy,” said Chambers.

Both Magnesium Effervescent Tablets and Max-Hydrate are sold individually at retail as a 10-tablet tube, but are sold in 8-tube point-of-purchase displays to retailers for easy merchandising on a counter or shelf. A tube of Magnesium Effervescent Tablets carries an MSRP of $5.99 ($47.89 per display), while the Max-Hydrate MSRP is $6.89 per tube ($55.09 per display).  Magnesium Effervescent is currently available in natural and specialty health food stores throughout the country and online and Max-Hydrate will be available in stores April 5, 2018. All TMR products come with an unconditional “Feel the Difference or Your Money Back” satisfaction guarantee.

About TMR—Trace Minerals Research ( is the ionic mineral supplement brand you’ve known and trusted for over 40 years and is America’s number one selling trace mineral, liquid magnesium, and performance nutrition brand according to SPINS®. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed, food-grade, Kosher, Halal, and Non-GMO Project Verified essential trace mineral complex for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry according to SPINS®. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body to achieve optimal health and wellness. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) ( and UL® Registrar LLC ( partnership under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.

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