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TRACE MINERALS RESEARCH ADDS OPTIMAL-PH TO PRODUCT LINE

OGDEN, UTAH, Dec. 2, 2011—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 35 years, announces the addition of Optimal-pH to its Liquimins™ line of liquid products. TMR will officially launch Optimal-pH at the SOHO Expo December 2-4 at the Gaylord Palms Resort & Convention Center in Kissimmee, Fla.

Optimal-pH is specially formulated with a proprietary blend of minerals—including over 72 ionic trace minerals from ConcenTrace®—to help maintain a healthy pH in the body. At the cellular level, the body is constantly working to maintain an acid-base balance, which is commonly known as pH (potential hydrogen). Even the slightest imbalance of pH can be very detrimental to the functioning of bodily processes. The most important nutrients in the body for maintaining acid-base balance are minerals and trace minerals, which is where Optimal-pH comes in.

“Many people know how important it is to keep a good acid-base balance in the body,” said Dave Chambers, National Sales Manager for TMR. “They try to eat the right foods, but many find it difficult when they’re on the go. That’s why we developed Optimal-pH. It’s a great way to get the minerals our body needs to help maintain the correct pH balance for optimum health and wellness.”

Optimal-pH is convenient since all you do is add four drops to eight ounces of purified water and drink. Plus, it doesn’t have an undesirable taste or smell. In fact, it can be added to other beverages without negatively affecting its benefits. Optimal-pH is certified vegan, gluten free and is available in natural and health food stores for an MSRP of $14.99 for a one ounce, 120 serving bottle.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for almost 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.naturalproductsassoc.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.