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TRACE MINERALS RESEARCH ANNOUNCES NON-GMO PROJECT VERIFICATION

OGDEN, UTAH, May 29, 2013—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, announces that four of its products—ConcenTrace® Trace Mineral Drops, Mega-Mag, Ionic Magnesium, and Optimal-pH—have been evaluated and verified to be in compliance with the Non-GMO Project Standard, which means following rigorous best practices for genetically modified organism (GMO) avoidance, including segregation and traceability to prevent contamination.

“As a company that is committed to constantly improving the quality and safety of our products, getting Non-GMO Project Verified was something we chose to do out of respect for our customers,” said Scott Perkes, Managing Partner of TMR. “We believe that people have a right to know what is in the food and supplements they take and we want them to be assured that these products are safe for them and their families. This partnership with the Non-GMO Project is good for consumers and provides more transparency to those concerned about their daily supplement choices.”

The Non-GMO Project offers North America’s only independent verification for products made according to rigorous best practices for GMO avoidance. GMOs are plants or animals that have been genetically engineered with DNA from bacteria, viruses and other animals and plants. These experimental combinations of genes cross the natural species barrier and have not been proven safe.

Perkes continued to explain that getting all of TMR’s products Non-GMO Project Verified is an important program that is ongoing.

“We have been in the process of getting all of our products ready for verification. However, we hope that our customers realize that this is going to take some time. We are working diligently on this program so look for more product verification announcements in the coming months,” Perkes said.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.npainfo.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.

About Non-GMO Project—The Non-GMO Project is a non-profit organization committed to preserving and building the non-GMO food supply, educating consumers, and providing verified non-GMO choices. They believe that everyone deserves an informed choice about whether or not to consume genetically modified organisms. Visit www.nongmoproject.org for more information.