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TMR TO LAUNCH STRESS-X MAGNESIUM POWDER AND NEW LIQUID CAL/MAG/ZINC FLAVOR AT EXPO WEST

Company will also have special guests signing autographs in booth #1510

OGDEN, UTAH, Feb. 11, 2011—Trace Minerals Research brand (TMR), a leading provider of trace mineral based supplements for over 35 years, will be introducing Stress-X Magnesium Powder and a new strawberry flavor of its top-selling Liquid Cal/Mag/Zinc at the Natural Products Expo West 2011 trade show being held March 11 to 13 at the Anaheim Convention Center in Anaheim, Calif.

Magnesium is the second-most plentiful positively charged ion found within the cells of the body and is responsible for relaxing the muscles after contraction. Stress-X Magnesium Powder is a great tasting lemon flavored supplement that contains 350 mg of magnesium citrate per serving to help maintain healthy magnesium levels in the body and to provide a natural way to feel calm and relaxed. Stress-X Magnesium Powder also contains ConcenTrace®, a proprietary mineral complex of over 72 ionic trace minerals that is naturally harvested and concentrated from the Great Salt Lake in Utah.

“As one of the leading mineral and trace mineral companies in the industry, our customers really look to us for the most innovative products that really make a difference in their lives, especially magnesium supplements,” said Matt Kilts, Managing Partner of Trace Minerals Research. “Studies have indicated that almost 70 percent of Americans don’t get enough magnesium in their diets. With so many people not getting the daily magnesium intake they need, we felt like it was important to offer this type of powdered magnesium that tastes great, is easily assimilated into the body, and can easily be taken by our current and future customers.”

Stress-X Magnesium Powder is certified vegan, gluten free, and is available in natural and health food stores for an MSRP of $36.99 for a 100 serving, 23.3 ounce canister.

TMR will also be launching a new strawberry flavor of its top-selling Liquid Cal/Mag/Zinc formula at Expo West. Liquid Cal/Mag/Zinc contains 1,200 mg of calcium, 600 mg of magnesium, 15 mg of Zinc, and 400 IU of vitamin D3 per 1 ounce serving. It also contains ConcenTrace® ionic trace minerals and is certified vegetarian and gluten free. Liquid Cal/Mag/Zinc strawberry flavor is available for an MSRP of $33.59 for a 32 ounce bottle.

Additionally at the show, TMR will have special guests Genai Kerr and James “Lightning” Wilks on hand to sign autographs in booth #1510. Kerr is a four-time world champion water polo goalkeeper and member of the 2004 US Olympic Team and will be in the booth on Friday, March 11 from 1 p.m. to 4 p.m. He and the USA Water Polo Team are sponsored by Aquahydrate High Performance Sports Water who has an exclusive partnership with TMR to add ConcenTrace® to its water. Wilks is a professional mixed martial arts fighter and coach who was featured on the popular television reality show “The Ultimate Fighter” on Spike TV. Wilks defeated DaMarques Johnson to win the welterweight division of Season 9 of The Ultimate Fighter. He will be in the booth on Saturday, March 12 from 2 p.m. to 3:30 p.m.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 35 years. TMR provides the natural products industry with solar evaporated, food-grade essential trace minerals from the Great Salt Lake for supplement use and is the exclusive provider of ConcenTrace® Trace Mineral Drops, the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.naturalproductsassoc.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.