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TMR INTRODUCES NON-GMO POWER PAK, KID'S CONCENTRACE, MOUTH RINSE AT EXPO EAST

OGDEN, UTAH, Sept. 27, 2013—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, announces the addition of Non-GMO (genetically modified organisms) Electrolyte Stamina Power Pak mixed berry flavor and ConcenTrace® Kid’s Trace Mineral Drops to its line of liquid supplement products and ConcenTrace® Mineral Mouth Rinse, which is the first dental care product in its line of lifestyle products. TMR is officially launching these products at Natural Products Expo East trade show and conference held Sept. 25-28 at the Baltimore Convention Center in Baltimore, Md.

TMR National Sales Manager Dave Chambers is excited for all three products TMR is launching, but he is particularly excited about the new Mixed Berry flavored Electrolyte Stamina Power Pak because of its Non-GMO status.

“We have been working very hard as a company for the past several months sourcing non-GMO ingredients for this product as well as many other products in our line,” Chambers said. “That process was much more arduous and time-consuming than we thought it was going to be, but we were determined to make the necessary changes to the formula so we could give our customers the best product out there. This is just the first of many products that we will be changing in our line to be non-GMO. We have made it our number one priority to have our entire line free of GMO’s in the next two to three years or sooner, if possible.”

Electrolyte Stamina Power Pak is an easy-to-fix high performance energy drink with no caffeine, artificial flavors, or artificial stimulants. It contains 1,200 mg of vitamin C per serving, which makes it good for both the summer and winter months to help maintain a healthy immune system. It also contains essential electrolytes that are lost during exercise like potassium, magnesium, chloride and sodium, which all help maintain the body’s acid base balance for energy, vitality, and overall health and wellness. It also contains ConcenTrace®, a unique mineral concentrate of over 72 ionic minerals and trace minerals from the Great Salt Lake in Utah, which is America’s number one selling trace mineral supplement according to SPINS® data.

Also at the show, TMR is introducing ConcenTrace® Kid’s Trace Mineral Drops and ConcenTrace® Mineral Mouth Rinse at Expo East. ConcenTrace® Kid’s Trace Mineral Drops is a non-GMO concentrated complex of over 72 ionic trace minerals from the Great Salt Lake in Utah that has been specifically formulated for the nutritional needs of children. It has added strawberry natural flavors so children of all ages will like the taste and so moms can conveniently add it to plain water for their kids.

ConcenTrace® Mineral Mouth Rinse is a gentle rinse that helps to promote dental health, fresh breath, and a clean feeling the natural way. It’s made with ConcenTrace® ionic trace minerals, America’s #1 selling trace mineral supplement, colloidal silver, and peppermint essential oil for a fresh taste. This unique blend helps maintain healthy teeth and gums and has a pH balancing effect to help fight bad breath for superior dental health. Daily use helps wash away bacteria to keep the mouth fresh and clean.

Electrolyte Stamina Power Pak is non-GMO, certified vegan, gluten free, and carries an MSRP of $16.79 for a 30-pack box. ConcenTrace® Kid’s Trace Mineral Drops is non-GMO, certified vegetarian, gluten free and carries an MSRP of $19.99 for a 4-ounce bottle. ConcenTrace® Mineral Mouth Rinse is non-GMO, certified vegan, gluten free, and carries an MSRP of $10.99 for a 16-ounce bottle. All three products are available in natural and specialty health food stores throughout the country. TMR is distributing samples of all three products in booth #6224 during the trade show.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade, and Non-GMO Project Verified essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.npainfo.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.