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TMR TO LAUNCH NATURALREST PLUS+ AT EXPO EAST

Company also to introduce a new Açaí Berry flavor to its best-selling line of Electrolyte Stamina Power Paks

OGDEN, UTAH, Sept. 20, 2012—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for almost 40 years, announces the addition of NaturalRest Plus+ to its line of stress and sleep aid products and a new Açaí Berry flavor to its line of Electrolyte Stamina Power Paks, which it will officially launch at Natural Products Expo East trade show and conference held Sept. 20-22 at the Baltimore Convention Center in Baltimore, Md.

NaturalRest Plus+ is an all-natural sleep aid formulated to calm, nourish, and balance the nervous system for a restful night’s sleep. It is highlighted with a blend of calming herbs like valerian, chamomile, hops, and passionflower in addition to a blend of enzymes, calcium, L-Theanine, gamma-amino butyric acid (GABA) and ConcenTrace®. L-Theanine is a non-essential amino acid extracted from black and green tea leaves that is believed to be key to many important functions in the body, especially to help the body relax and calm down before sleep. GABA is a neurotransmitter that acts to reduce communication between nerve cells in the brain that produces a calming effect.

“With so many Americans suffering from sleep deprivation, we wanted to provide the market with an all-natural solution to help support a good night’s sleep,” said Matt Kilts, Managing Partner of TMR. “Whether it’s falling asleep, staying asleep, or feeling rested when you wake up, we guarantee that NaturalRest Plus+ will help anyone get a better night’s sleep or we will give them their money back. That’s how confident we are in this product.”

Also at the show, TMR will introduce a new Açaí Berry flavor to its Electrolyte Stamina Power Pak line of electrolyte replacement products. Electrolyte Stamina Power Pak is an easy-to-fix high performance energy drink with no caffeine, artificial flavors, or artificial stimulants. It contains 1,200 mg of vitamin C per serving, plus essential electrolytes like potassium, magnesium, chloride and sodium which conduct electrical impulses in the body and also help maintain your body’s acid base balance for more energy and vitality. It also contains over 72 ionic minerals and trace minerals from ConcenTrace®, which accelerates assimilation and absorption of vitamins and nutrients.

NaturalRest Plus+ is certified vegan, gluten free and carries an MSRP of $16.99 for a 60-count, 30-servings bottle. Electrolyte Stamina Power Pak tastes great, is certified vegan and gluten free and carries an MSRP of $16.79 for a 32-packet, 32-serving box. Both products are available in natural and specialty health food stores throughout the country. TMR will be distributing samples of NaturalRest Plus+ and Açaí Berry flavored Electrolyte Stamina Power Pak in booth #4723 during the trade show.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for almost 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.naturalproductsassoc.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.