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TMR RECEIVES NON-GMO PROJECT VERIFICATION FOR UTAH SEA MINERALS™

OGDEN, UTAH, April 24, 2014—Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, announces that Utah Sea Minerals™ has been evaluated and verified to be in compliance with the Non-GMO Project Standard, which means following rigorous best practices for genetically modified organism (GMO) avoidance, including segregation and traceability to prevent contamination.

“We’re proud to add another Non-GMO Project Verified product to our line,” said Matt Kilts, Managing Partner of TMR. “We are committed to providing safe and quality products and we reiterate our belief that consumers have a right to know what is in the food and supplements they take. We hope this shows our customers and retailers that we are working diligently to get all of our products Non-GMO Project Verified.”

Other TMR products that have already been Non-GMO Project Verified include ConcenTrace® Trace Mineral Drops, Mega-Mag, Ionic Magnesium and Optimal-pH.

The Non-GMO Project offers North America’s only independent verification for products made according to rigorous best practices for GMO avoidance. GMOs are plants or animals that have been genetically engineered with DNA from bacteria, viruses and other animals and plants. These experimental combinations of genes cross the natural species barrier and have not been proven safe.

Utah Sea Minerals™ is a naturally balanced salt seasoning and nutritional supplement that contains over 72 naturally occurring ionic trace minerals from the Great Salt Lake in Utah. It can be used on or in any food instead of refined table salt and carries an MSRP of 11.39 for a 16 ounce bottle. It can be found in natural and specialty health food stores throughout the country.

About TMR—Trace Minerals Research (www.traceminerals.com) is the ionic mineral supplement brand you’ve known and trusted for over 40 years. TMR is the exclusive provider of ConcenTrace® Trace Mineral Drops, an ionic, solar evaporated, GRAS-affirmed and food-grade, and Non-GMO Project Verified essential trace mineral complex that is harvested from the Great Salt Lake for food, beverage and dietary supplement use. ConcenTrace® is also the number one selling trace mineral in the natural products industry. TMR uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR is Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (NPA) (www.npainfo.org) under the new Food and Drug Administration’s final cGMP rule [21 CFR 111] for dietary supplements and has been GMP certified since 2004.