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TRACE MINERALS RESEARCH LAUNCHES PROBIOTIC 55 BILLION

OGDEN, UTAH, Oct. 19, 2010— Trace Minerals Research (TMR), a leading provider of mineral-based branded supplements for over 35 years, launches Probiotic 55 Billion, a unique encapsulated vegan probiotic formula that contains 10 strains of viable organisms, including Bifidobacterium and Lactobacillus, the bacteria most dominantly found in the large and small intestines.  Also, each capsule has been enteric-coated to help prevent probiotics from being damaged by stomach acid, allowing them to better reach the small intestine without being harmed by stomach acid.

“With all the new research out there about the need for probiotics, adding a probiotic product to our line was a perfect fit for us,” said Ryan Fisher, General Manager of TMR. “Probiotic 55 Billion has a potent blend of the most important bacteria people need for healthy gut function.”

Supplementing one’s diet with a probiotic is becoming more important given the recent research and studies that show that there are many factors that cause a decrease in intestinal flora, including age, stress, diet, and medications. Decreased intestinal flora can cause the digestive system to function incorrectly, allowing important nutrients the body needs to pass through the digestive system without being broken down and absorbed.

Even at 55 Billion colony forming units per serving, it only takes one capsule per day to add a high dosage of probiotics to the diet. Probiotic 55 Billion sells for a suggested retail price of $35.99 for a 30-capsule bottle and is available at natural and health food stores nationwide.

For more than 35 years, the Trace Minerals Research brand has been providing the natural products industry with essential trace minerals from the Great Salt Lake for supplement use and is the exclusive provider of ConcenTrace® Trace Mineral Drops, the number one selling trace mineral in the natural products industry according to SPINS®. Today, the company uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR has been Good Manufacturing Practices (cGMP) certified by the Natural Products Association™ (www.npainfo.org) since 2004.