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TRACE MINERALS RESEARCH’S CONCENTRACE RECEIVES BEST OF SUPPLEMENTS AWARD FROM BETTER NUTRITION MAGAZINE

OGDEN, UTAH, November 13, 2009—Trace Minerals Research (TMR), a leading provider of mineral-based branded supplements for over 35 years, announces today that its flagship product ConcenTrace® has been named as a winner in the minerals category of the Best of Supplements Awards sponsored by Better Nutrition magazine, which will be unveiled in the current November issue. The Awards recognize outstanding supplement products in categories ranging from heart health and immunity to pain relief and kid’s health.

“We are excited and honored to win a Best of Supplements Award for the second straight year, especially from an industry recognized magazine like Better Nutrition,” said Matt Kilts, Managing Partner of TMR. “Having ConcenTrace® recognized by such an illustrious advisory board of doctors and health care experts proves why we put this product into every product formulation we sell.”

To select the winning products, Better Nutrition conducted extensive interviews with a panel of experts, including naturopaths, medical doctors, and experts in the supplement industry. These experts also completed a comprehensive supplement survey and provided feedback on various supplements in 29 categories. Better Nutrition also surveyed health food store owners and shoppers and used data from SPINS, a company that tracks natural product sales.

ConcenTrace® is made by using a proprietary process to naturally concentrate seawater from Utah’s inland sea, the Great Salt Lake. The result is a complex of over 72 ionic trace minerals that is all natural and vegan. ConcenTrace® is available at natural and health food stores across the nation for a suggested retail price of $26.28 for a 96-serving, 8 ounce bottle. For more information on ConcenTrace®, visit www.traceminerals.com.

For more than 35 years, the Trace Minerals Research brand has been providing the natural products industry with essential trace minerals from the Great Salt Lake for supplement use and is the exclusive provider of ConcenTrace® Trace Mineral Drops. Today, the company uses these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry and the company’s complete line of superior quality nutritional supplements is backed by a “Feel the Difference or Your Money Back” guarantee. In addition, TMR has been Good Manufacturing Practices (GMP) certified by the Natural Products Association™ (www.naturalproductsassoc.org) since 2004.