Our Mission

At Trace Minerals Research, we envision a world where people are empowered and in charge of their own health.  We envision a time when all consumers are committed to living a healthier lifestyle.  We envision a day when ionic trace minerals are a part of every consumers daily supplement intake. Trace Minerals Research branded products were introduced over 35 years ago. Since that time, we have remained committed to the following core values:

• Uncompromised quality that our customers can depend on
• Unmatched service that keeps our customers smiling
• Continued revenue growth through innovation and new product development
• The pursuit of knowledge and a more informed consumer
• Leadership in our industry and among our peers
• Loyalty and fairness to our trusted employees and business partners

We stand by these principles and believe they will help us improve the world we live in.

The Brand You’ve Trusted for over 35 Years

Trace Minerals Research is the supplement brand you’ve known and trusted for over 35 years. Until 1999, TMR was a small branded product line with only a handful of products. In that same year, three visionary sales representatives who worked for TMR saw that the branded products had much more potential for growth in the industry by offering better delivery systems for supplement use, bulk minerals, private label, and by placing more focus on international business. In order to make their vision a reality, they partnered together and attained the financial backing they needed to purchase the branded product line from the then current owners.

For the past 10 years, their vision has taken shape. Since the transfer of ownership in 1999, TMR’s group of companies has increased company sales by over 500 percent and has added more than 50 products to the product line, including Liquimins™, a cutting-edge line of liquid and powdered supplements. Due to this rapid growth, TMR has more than doubled the size of its facility and has doubled its number of employees. However, TMR managed this rapid growth without sacrificing quality or abandoning the core principles and values that enabled such growth.

Today, the TMR brand is an industry leading provider of ionic trace minerals. TMR and its group of companies offers over 100 products in liquid, powder, and tablet forms to accommodate all the needs of our customers.

Industry Awards

• Growth in Small Companies Award—2006 Nutrition Business Journal—TMR was recognized for excellent growth from the previous year by increasing company sales by 42 percent, employee growth by 30 percent, and by increasing sales in major national health food stores by 50 percent.
• Best of Supplement Awards 2009, Minerals Category—Better Nutrition Magazine—ConcenTrace® was named as a winner in The Awards, which recognized 72 outstanding supplement products in categories ranging from heart health and immunity to pain relief and cancer prevention. To select the winning products, Better Nutrition conducted extensive interviews with a panel of experts, including naturopaths, medical doctors, and experts in the supplement industry.
• Best of Supplement Awards 2008, Minerals Category—Better Nutrition Magazine—Liquid CellEnergy was named as a winner in The Awards, which recognized 72 outstanding supplement products in categories ranging from heart health and immunity to pain relief and cancer prevention. To select the winning products, Better Nutrition conducted extensive interviews with a panel of experts, including naturopaths, medical doctors, and experts in the supplement industry.
• Gear Awards, 2009—ShapeYou.com—Açaí Caps was named Top Gear of the Year honors in the annual Awards while Reds Pak received Great Gear of the Year honors and Liquid Pure Açaí received a Seal of Excellence Award. ShapeYou.com enlists a panel of industry professionals, including trainers, nutritionists, health care practitioners, health food store owners, and more to judge the products and submit their winners.
• Gear Awards, 2008—ShapeYou.com—Greens Pak and Endure were named Top Gear of the Year honors in the annual Awards and Liquid Multi Vita-Mineral was named Great Gear of the Year honors. ShapeYou.com enlists a panel of industry professionals, including trainers, nutritionists, health care practitioners, health food store owners, and more to judge the products and submit their winners.
• Gear Awards, 2007—ShapeYou.com—ConcenTrace® and Greens 4 Health were named Top Gear of the Year honors in the annual Awards. ShapeYou.com enlists a panel of industry professionals, including trainers, nutritionists, health care practitioners, health food store owners, and more to judge the products and submit their winners.

Quality

Quality has always been a top priority at TMR. Throughout the years, TMR has been vigilant in finding better manufacturing processes. Since 2004, TMR has been GMP (Good Manufacturing Practices) Certified by the Natural Products Association™ and we were one of the first 50 companies to achieve such a certification. To see a copy of our GMP certificate, click here. Such certification shows our customers, retailers, and international buyers that we are committed to producing safe and quality products. We are constantly looking for new technologies and research that help us improve our manufacturing processes to bring you even safer, higher quality products. In addition, our products are tested by a third-party laboratory to ensure safety and quality.

Science and Research

Each of our products has been formulated and developed on solid scientific research. We have an advisory board of professionals such as Dr. Chris D. Meletis, N.D., and Dr. Alexander Schauss, Ph.D. who ensure that our products will truly promote health and wellness to give you more energy and vitality for a better quality of life. We are constantly changing and improving our formulas as new research discovers nutrients and foods for better health.

Value

Since our humble beginnings on the shores of the Great Salt Lake, TMR was founded on the principle that nutritional supplements should get results and that if a customer does not actually feel an improvement in their health, they shouldn’t have to pay for it. This principle is still the foundation of the TMR philosophy. Not a single bottle of product leaves our manufacturing facility unless we can confidently back it up with the guarantee of “Feel the Difference or Your Money Back.” Our guarantee isn’t just aguarantee, it’s peace of mind.

The Future of TMR